My customer avatar is teenage men and women who typically spend too much of their free time on their phones. As seen in the images above, the age can range from as young as 12 or 13 years old to 19 or 20 years old. Many teenage girls are so concerned with how they are perceived by others, that they try and make themselves as flashy and as cool as possible on a screen. While many girls spend time on their phones, guys spend just as much of their time and my customer avatar includes men as well.
Teenage guys are just as guilty for being on their phones at all times. It is something that has overtaken younger generations. I myself have several things in common with my customer avatar. I am 20 years old and spent a vast amount of free time and even study time on my phone, as depicted in the image above. I believe it is no coincidence that I share several qualities with my customers because I based my product off of things I experience. Therefore, the target audience will be people that share traits that I have.
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