15A Figuring Out Buyer Behavior No. 2

Upon conducting three more interviews, I have developed a greater understanding of how my app to limit social media usage can be improved to meet the needs of the younger generations. I interviewed my roommate, the president of my fraternity, and a high school senior. 

While interviewing my roommate on how he would purchase my service, I asked if he would rather buy an app on his phone for 99 cents or if he would rather see ads in the app for free.  He claimed that it depends, because he is a very patient person but believes many people dislike having to wait 10 to 15 seconds to watch an ad on their phone to us an app.  The post-purchase evaluation that stuck out to me in his interview was saying how he could get frustrated in paying for an app that restricts his social media usage. If he wanted to go on Instagram to search for a specific post but could not, he would be aggravated that he purchased my app. 

The president of my fraternity gave me great feedback during his interview.  He said that he would not look at the price of the app unless it was outrageous, but the quality of the app is essential.  He claimed that he would want to understand all of the features that the app offers, maybe even go through a tutorial for the first time he opened the app.  He also touched on the fact that the app should be compatible on several different phone models because he does not have the newest iPhone model and when he goes on the app store, there are several apps he cannot download because they are only operable on the newest iPhone model.  

The last person I interviewed is a friend of mine who is a high school senior girl.  She said in her interview that there should be a way to override the lock that the app places on social media apps, allowing her to go back on social media after she is locked out. While in a way this defeats the purpose of the app, she said that making this process to unlock the social media apps could be very long. This would make it to where it doesn’t even seem worth it to unlock social media unless it were for a legitimate reason.  She said this could be solved through watching an extended ad or having to solve a puzzle or equation that is harder than normal. 

After conducting these interviews, I believe I have discovered valuable information that I can incorporate into my app.  The marketing segment of demographics plays a huge role in my service because it is the younger generations that experience the over usage of social media and experience the negative health effects. After speaking with this demographic and getting constructive feedback, I can develop my app to better meet the needs of customers.